VIDEO: Chrysler's "Born of Fire" Super Bowl Ad Starring the New 200, Eminem and the City of Detroit

Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

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Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two never before seen (at least not officially) models, the SLS AMG Roadster and the C-Class Coupe. The quartet of new Mercedes-Benz cars can be seen towards the end of the video, which is posted for your viewing pleasure after the break.

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Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

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VIDEO: Dodge Touts AWD with New Snowpocalypse Commercial

The latest snow falls across the U.S. have prompted a flurry of commercials from automakers touting the advantages of all-wheel drive models. This one comes from Dodge and shows the new Durango, Charger and Journey, all of which are available with AWD. Nevertheless, we'd say that while power sent to four wheels instead of two does help in certain situations, one should never, ever underestimate the importance of a good set of all season or better yet, winter tires. Read more »

Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

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VIDEO: Mercedes-Benz's First Ever Super Bowl Ads Teased

Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called 'Welcome'. You can watch the two teaser spots plus the making of the 'Welcome' commercial right after the break.

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Record Audience to Make Super Bowl Advertisers’ Financial Efforts Worth While

Paying $3 million or more for a Super Bowl ad could be a stretch for automakers, even though the economic climate is slowly improving. However, according to New York advertising executives Peter Gardiner of Deutsch Inc. and Andy Donchin of Carat North America, a record audience is expected for this year’s game, which means that, overall, manufacturers might end up with a bargain.

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