Wednesday, January 5, 2011

Green Living: Nokia is the greenest electronics company, Nintendo still environmentally unfriendly

While we’re still waiting for Greenpeace’s latest edition of its guide to greener electronics, let’s recap October 2010 edition.

Nokia ranked first among 18 top manufacturers of personal computers, mobile phones, TVs and games consoles according to their policies on toxic chemicals, recycling and climate change. All its current mobile phone models are PVC free and Nokia’s scheduled releases are on track to be free of brominated compounds, chlorinated flame retardants and antimony trioxide.

Sony Ericsson, Philips, HP, Samsung, and Motorola are also praised by Greenpeace for their efforts against toxic chemicals.

Apple is ranked #9 because of its lack of information about its management of chemicals and its supply chain communications. Apple also continues to score poorly for the minimal information it provides about its future toxic chemical phase-out plans.

Toshiba, Microsoft and Nintendo get a red flag. Toshiba, on #16, backtracked on its commitment to bring to market new models of all its consumer electronics products free of PVC vinyl plastic and brominated flame retardants (BFRs) by 1 April 2010, its own timeline for meeting this commitment. Greenpeace accuses the Japanese company of misleading its customers by not admitting that it would not meet its public commitment until the timeline for that commitment had passed. It has failed to provide a new timeline, which means there is no longer a commitment to eliminate these harmful substances, Greenpeace says.

Microsoft also backtracked on its commitment to phase out BFRs and PVC by the end of 2010, having no products that are completely free from these compounds.

Nintendo remains in last place with the same score of 1.8 out of 10 that it got in the previous edition of Greenpeace’s guide to greener electronics. It continues to score zero on all e-waste criteria and although it has improved its information to customers about access to its take-back programme in the US and Canada, this was not enough to score points.

Nintendo scores points on energy criteria, for the energy efficiency of its low power AC adaptor for the Nintendo DSi, which meets the requirements for external power supplies in the Energy Star programme. It also retains a point on energy for disclosing carbon dioxide (CO2) emissions from its own operations. However, it fails to score for its commitment to reduce greenhouse gas emissions, due to a second year of increases, despite a commitment to cut CO2 emissions and other greenhouse gases by 2 percent over each previous year. Emissions in 2007 increased by 1.5 percent compared to 2006, following a rise of 6 percent in 2006, Greenpeace states.

The full ranking:
1 – Nokia
2 – Sony Ericsson
3 – Philips
4 – HP
5 – Samsung
6 – Motorola / Panasonic / Sony
9 – Apple
10 – Dell
11 – Sharp
12 – Acer
13 – Fujitsu
14 – LG / Lenovo
16 – Toshiba
17 – Microsoft
18 – Nintendo

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